Prax Advisory Group LLC
Freight Industry Resources & Advisory

Practical knowledge.
Better freight decisions.

Drawing on more than three decades of transportation experience, Prax Advisory Group provides practical guidance on business strategy, transportation technology, consulting, and advocacy. Our tools and training help freight businesses make informed decisions and put that knowledge to work.

Explore Our Services
How We Help

Knowledge your team
can put to work.

Work directly with Dale Prax across training, tools, advocacy, and consulting. The focus is helping freight businesses understand the resources available and put them to practical use.

01

Freight Industry Resources & Advisory

Practical training and guidance for freight company owners and teams, with an emphasis on understanding information, using available tools, and applying that knowledge to daily operations.

02

Operating Costs & Load Evaluation

Help teams understand cost per mile, fixed and variable expenses, deadhead, and load profitability using practical examples and tools such as TruckCost.

03

Freight Tools & Technology

Guidance on using freight technology and available resources in everyday workflows, including facility preparation and information available through DockReview.

04

Consulting & Advocacy

Practical consulting to help your team assess transportation developments, use available resources, and address operational questions. Explore FreightFiles for primary-source updates and USBCA for resources that connect industry voices with lawmakers.

The Perspective Behind Prax

Grounded in
real experience.

Dale PraxFOUNDER • PRAX ADVISORY GROUP LLC

Useful training starts with understanding the work your team does every day.

Dale Prax brings more than three decades of transportation experience to Prax Advisory Group. His work spans freight brokerage, carrier ownership, owner-operator operations, freight forwarding, and commercial driving, giving him a practical understanding of the decisions facing business owners, executives, and the people moving freight.

As the founder of FreightValidate and former President and CEO of Direct Expedite LLC, Dale combines company leadership with experience developing transportation technology and industry resources. That perspective informs his advisory work on business strategy, technology adoption, operational decision-making, and industry advocacy.

Dale also served as a U.S. Marine Corps Warrant Officer. His military leadership experience brings an emphasis on accountability, preparation, and clear execution to his work with freight businesses.

View Dale’s Professional Background on LinkedIn
Tools & Platforms

Built around the
industry we serve.

Four platforms bring this work together: transportation information, industry advocacy, operating cost tools, and facility intelligence. Explore each resource directly below.

The Dalilah Standard. Committed to Safety. Committed to Integrity.
Industry Leadership & Advocacy

A Commitment to Highway Safety & Freight Integrity

Dale Prax cofounded The Dalilah Standard with Marcus Coleman to advance a private, voluntary national standard for highway safety and freight integrity. The initiative brings industry participants together through a shared pledge, participant recognition, and independent oversight.

Learn About The Dalilah Standard
Ways to Work Together

The right scope.
A clear objective.

Start with an information need, an industry issue, a tool your team wants to use, or a topic that needs focused training and guidance.

Our Approach

A useful path
forward.

01

Understand

Identify what your team needs to learn and how it relates to the work.

02

Learn

Walk through useful information, examples, and tools together.

03

Act

Apply the learning to a practical next step in your operation.

Start a Conversation

How can we help
your freight business?

Tell Dale about your freight business and your interest in training, tools, advocacy, or consulting.

Dale@PraxAdvisors.com
1957 Allison Ave
Panama City Beach, FL 32407
PraxAdvisors.com

Opens your email app addressed to Dale. Review and send the message there. You can also email Dale@PraxAdvisors.com.